We once worked with a marketing manager in Sydney who had a clear goal: make their website a reliable lead source without constant ad spend. She joined an 8‑hour Introduction offered by the University of Sydney to get practical answers—keyword research, content optimisation, indexing, and tracking with Google Search Console and Analytics.

The session changed how her team planned campaigns. They moved from guesswork to a structured plan—modules, hands‑on practice, and measurable milestones. This approach treats seo as a business lever that aligns digital work with revenue goals.

We design learning to fit busy teams—face‑to‑face in Newtown or online via Zoom, and with tooling that teams keep using after the class. For those exploring certification options, see a concise guide on certification options.

Key Takeaways

• Practical foundation: clear modules that move from strategy to execution.
• Business impact: tactics meant to increase visibility and qualified traffic.
• Delivery options: one‑day face‑to‑face or live online with hands‑on work.
• Real tooling: fluency with Google Search Console and Analytics.
• Who benefits: decision‑makers and practitioners aiming to scale organic growth.

Future‑ready SEO training that drives real business results

We equip teams with practical methods that link organic visibility to measurable revenue. Our short modules emphasise current algorithms, hands‑on projects, and industry tools such as Majestic, Moz, Semrush, and SpyFu.

We prioritise commercial relevance — sizing opportunity by product, region, and priority segment. That means strategies tied to pipeline growth, lower acquisition costs, and stronger customer lifetime value.

• Benchmarked targets: define KPIs for visibility, engagement, and conversion that link to revenue dashboards.
• Practical techniques: hands‑on audits, simulations, and project work with completion thresholds (e.g., 85% progress and passing scores) to validate capability.
• Integrated approach: apply organic insights across paid, social, and lifecycle marketing for compounding impact.
• Governance roadmap: resourcing plans, quarterly milestones, and risk controls to protect brand equity.

We make sure leaders understand trade‑offs — balancing quick wins with strategic foundations so gains are sustainable beyond the program timeline.

Who this course is for

We focus on busy small business owners who need fast, practical wins without hiring large agencies. CCE’s introductory offering suits owners and website marketers wanting more qualified visits. No prerequisites are required — we explain ideas clearly and build understanding through demos and guided exercises.

People in marketing roles find the format useful. Delivery options include face‑to‑face workshops (bring your own device) and live Zoom sessions. Materials and templates are supplied electronically so teams can act the same week.

• Small business owners: practical steps to lift rankings without big agencies.
• Marketing coordinators: foundational knowledge to manage or brief SEO work.
• Career changers: build a portfolio via hands‑on projects and assessments for an entry‑level career move.
• Early‑career digital marketing professionals: link tactics to content planning, analytics, and stakeholder reporting.

We align examples to Australian markets and provide templates for audits, keyword mapping, and reporting. For practical next steps and a recognised certificate option, or to check domain details before you publish, see this domain guide.

What you’ll learn: from fundamentals to advanced strategies

We cover the essentials first, then layer in advanced tactics so teams can act with confidence.

Core techniques include keyword research that maps to buyer intent, content structure, indexing, and robust tracking setups.

Core SEO techniques

We explain how search engines discover, crawl, index, and rank pages — and how that shapes on‑page priorities.

We teach keyword research focused on customer intent and the buying journey, not just raw volume.

On‑page, off‑page, and technical best practices

Learn to structure pages: titles, meta data, headings, internal links, and media for clarity and relevance.

• Technical hygiene: site speed, mobile responsiveness, sitemaps, robots.txt and clean indexation.
• Off‑page fundamentals: credible mentions, safe link practices, and enduring brand signals.

Local, mobile, and voice optimisation

We show practical ways to align pages for local intent, mobile users, and voice queries — using Australian examples.

Modules also cover algorithm updates (Panda, Penguin), recovery steps, and how to connect each technique to measurable outcomes via Google Search Console and Analytics.

Hands‑on projects and measurable outcomes

Participants complete realistic projects that mirror day‑to‑day site challenges in Australian markets. Each module leads to a practical deliverable and clear assessment gates so teams can prove progress.

Real‑world site audits, keyword mapping, and content builds

We run end‑to‑end site audits covering technical checks, content gaps, and authority signals. Audits prioritise fixes by likely impact and effort.

Teams build a keyword map that aligns pages to intent and commercial value. This avoids cannibalisation and makes on‑page briefs actionable.

Content work includes drafting or refactoring pages, clear briefs, on‑page updates, and internal linking plans to lift relevance and performance.

Link building strategy development and performance tracking

We design a safe, sustainable link acquisition approach — focused on relevance, reputation, and long‑term relationships. Practical tasks teach outreach, content partnerships, and quality checks.

Performance tracking is set up from baseline metrics to outcome KPIs. Regular checkpoints and rubrics measure progress — including a simulation test (min. 75% pass) and 85% completion thresholds.

• Capstone tasks: competitive analysis, keyword mapping, and final recommendations report.
• Real datasets: access to tools and sample accounts for authentic experience.
• Mentor support: help with indexing issues, thin pages, and prioritisation to keep momentum.

Tools and platforms you’ll use throughout the course

Participants learn to pair diagnostic tools with CMS workflows for repeatable site wins.

Core Google platforms are used for indexing, tracking, and intent insights. We configure Google Search Console to monitor crawl coverage, core web vitals, sitemaps, and enhancements.

We connect Google Analytics to attribute organic sessions, conversions, and assisted revenue. We use Google Ads Keyword Planner and Google Trends to validate demand and seasonality across Australian regions.

Performance, errors and CMS workflows

PageSpeed Insights helps us diagnose speed bottlenecks and prioritise UX fixes.

We manage robots.txt, XML sitemaps, redirects, 404s, and security checks to keep indexation clean and efficient. WordPress and Yoast demonstrations show templated meta fields and internal linking patterns.

Industry tools and validation

We leverage Semrush, Moz, Majestic, and SpyFu for competitive analysis, backlink audits, and SERP feature monitoring.

We standardise naming, tagging, and dashboards and document techniques with checklists. Tool outputs are compared to cross‑validate insights before action.

Flexible delivery and learning pace to suit Australian professionals

We design flexible delivery so busy Australian teams can learn at a pace that fits work and life. Options include face‑to‑face days, live virtual sessions, and self‑paced modules so you pick the model that matches your calendar.

Self‑paced online learning, virtual sessions, and face‑to‑face options

Choose immediate start with self‑paced advanced programs across Australia. These let individuals progress on their own time and revisit recorded demos when needed.

We also run live Zoom workshops with Q&A for teams that need interaction. For practical classroom work, attend face‑to‑face sessions in Newtown — bring your own device for hands‑on practice.

Learn anywhere in Australia, at a time and pace that fit your schedule

We publish device and access requirements up front to avoid downtime. Managers get progress visibility so teams stay aligned and adoption is measurable.

• Weekly plans for structure or on‑demand modules for flexibility.
• Recorded demos, templates, and collaboration tools to support marketers, developers, and content leads.
• Cohort options for group learning and aligned timelines.

To explore how this fits your team, see our marketing and business development options and plan a rollout that suits your website and web teams.

search engine optimization training course curriculum and modules

Our curriculum maps practical modules to real site outcomes so teams can act immediately. We balance quick wins with durable methods that compound over months.

SEO foundations

We explain how search engines and Google results work, core ranking factors, and when to invest in seo versus PPC. This module covers intent, visibility, and commercial trade‑offs.

On‑page essentials

Focus is on titles, meta descriptions, headings, internal links, and image optimisation. We teach keyword research, content mapping, and writing briefs that reduce cannibalisation.

Technical modules

Topics include crawling, indexation, site speed, mobile responsiveness, 404 handling, security, robots.txt and sitemaps. Practical checks and remediation templates are supplied.

Off‑page, analytics and recovery

We cover link popularity, safe outreach, and social tactics. Analytics lessons set KPIs, dashboards, cohort analysis, and forecasting models.

We also coach resilience — diagnosing drops and recovering from Panda/Penguin‑type impacts.

Assessment, completion, and your SEO certificate

We assess applied skills through projects and timed simulations so participants prove real capability, not just theory.

Project submissions mirror industry deliverables — audits, keyword maps, content briefs and link plans. Participants complete five graded projects and a timed simulation that tests decision‑making under realistic constraints.

Project submissions, practice tests, and simulation assessments

Assessments include practice tests and one simulation with a minimum pass mark of 75%. Advanced short programs require at least an 85% overall completion rate to qualify for certification.

We structure grading with rubrics and feedback loops so teams improve between milestones. Assessments reflect ethical practices and current standards used across Australian businesses.

Certificate of completion to showcase verified skills

On successful completion we issue a digital certificate verifying your skills. This certificate is ready to add to LinkedIn and CVs as proof of capability.

We also coach how to present findings to stakeholders and help participants build a portfolio of outcomes to show hiring managers or clients.

For those exploring recognised pathways or broader study options, see this specialisation that complements practical credentialing and career progression.

Australian outcomes: roles, skills, and career pathways in digital marketing

Employers look for candidates who pair technical fluency with clear commercial outcomes. We map course outcomes to real roles in Australia so you know what to aim for. Indicative salaries: SEO Specialist ~A$87K, Digital Marketer ~A$85K, Marketing Analyst ~A$96K.

Roles span agencies, in‑house teams, and freelance work. Common responsibilities include keyword research, link‑building, content creation, analytics, and cross‑channel optimisation across website and social platforms.

Job‑ready capabilities for SEO Specialist, Digital Marketer, and Marketing Analyst roles

• Role expectations: audits, keyword maps, campaign briefs, and performance reports employers value most.
• Tool fluency: analytics suites, backlink tools, CMS workflows, and reporting dashboards.
• Deliverables: prioritised remediation lists, content briefs, and measurable uplift in rankings and conversions.

Apply SEO across websites, social media, and content marketing to improve results

We show how to translate organic insights into channel strategies and product roadmaps. That includes aligning content calendars, social posts, and paid plans to maximise reach and conversions.

To stand out, build a portfolio with audits, keyword maps, and reports that link work to commercial outcomes. This makes interviews and trial projects straightforward.

• Advancement: from specialist to strategist and manager — build stakeholder skills, forecasting, and governance capability.
• Freelance & agency: scope proposals, retainer models, and collaboration briefs for flexible career options.
• Metrics that matter: improvements in rankings, qualified search results, and conversions tied to revenue.
• 90‑day plan: baseline audit, three priority fixes, content roll‑out, and a reporting cadence to compound gains quickly.

Explore practical pathways and local dates with our SEO programs in Australia.

Pricing, inclusions, and how to enroll

Transparent pricing and clear inclusions help you pick the right path for your team in Australia.

Example fees: the CCE 1‑day Introduction is A$510–A$560 for face‑to‑face (Newtown) or live Zoom. Our advanced self‑paced option is listed RRP A$1,199 with an upfront price of A$880.

What’s included: electronic materials delivered via Dropbox, practical templates, access to selected tools, and project‑based assessments that mirror workplace deliverables.

Delivery, schedules and payment

• Immediate access for self‑paced programs; fixed dates for live workshops with waitlists when full.
• Payment options include upfront discounts and invoicing for business enrollments.
• Class capacities are capped to protect hands‑on time — we run waitlists and notify teams in advance.

How to enrol and prepare

1. View course details and start dates on our schedule page and pick your preferred mode.
2. Complete enrolment online or request an invoice for team bookings.
3. Prepare a laptop, admin logins (CMS, analytics), and access to your site for practical work.

Support and alignment — learner assistance and post‑session guidance are included to help you apply outcomes to business goals. For teams, we advise scheduling early to avoid waitlists and coordinate stakeholders for maximum impact.

Conclusion

Finish with a clear plan that turns learning into repeatable outcomes for your team. Choose the format that fits your timeline—face‑to‑face, live virtual, or self‑paced—and commit to a sustainable operating model.

You’ll recap fundamentals and advanced workflows that link content, technical checks, and reporting to commercial results. Practice builds durable skills: research, prioritisation, content development, technical hygiene, and stakeholder reporting.

We deliver playbooks, checklists, and dashboards so knowledge stays inside your organisation. Leaders should set time, pick pilot pages, gather baseline data, and schedule follow‑ups to prove impact.

Share completion artifacts and your digital certificate to recognise progress. To deepen technical skills, consider the technical SEO certification as a next step with practical modules and a shareable certificate.